Privacy policy

PRIVACY POLICY - DIRTY GIRL

Last updated: February 9, 2026

PERSONAL INFORMATION WE COLLECTThis Privacy Policy describes how Dirty Girl ("we," "our," or "the store") collects, uses, and shares your personal information when you visit or make a purchase from https://dirtygirllingerie.com.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, while you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

"Log files" track actions that occur on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

"Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as "Order Information."

When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you
- Review our orders for potential risk or fraud
- Provide you with information or advertising relating to our products or services, when in line with the preferences you have shared with us

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store; you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site; you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the following links:

- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a resident of Europe or the United Kingdom, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the contact information below.

Additionally, if you are a resident of Europe or the United Kingdom, please note that we are processing your information to fulfill contracts we may have with you (for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including to the United States.

Rights under GDPR (EU/UK Residents):

- Right to access your personal data
- Right to rectify inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time

Rights under CCPA (California Residents):

If you are a California resident, you have the right to:

- Request that we disclose what personal information we collect, use, disclose, and sell
- Request the deletion of your personal information
- Opt out of the sale of personal information (if applicable)
- Not be discriminated against for exercising your privacy rights

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Device information is retained for as long as necessary for the purposes described in this policy, generally up to 24 months after your last interaction with our Site.

CHILDREN'S PRIVACY

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we will take steps to delete that information from our servers.

DATA SECURITY

We take reasonable measures to protect your personal information against loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no internet transmission or electronic storage is 100% secure, so we cannot guarantee its absolute security.

DATA BREACHES

In the event of a data breach affecting your personal information, we will notify you within 72 hours of becoming aware of the breach, in accordance with applicable law. The notification will include the nature of the breach, the data affected, and the steps we are taking to remedy the situation.

COOKIES AND SIMILAR TECHNOLOGIES

Types of Cookies We Use:

- Essential Cookies: Necessary for the operation of the Site (shopping cart, checkout)
- Performance Cookies: Help us understand how visitors use our Site (Google Analytics)
- Functionality Cookies: Remember your preferences and choices
- Marketing Cookies: Track your activity to show you relevant ads

You can configure your browser to reject all or some cookies, or to alert you when websites set or access cookies. If you disable or reject cookies, please note that some parts of this Site may become inaccessible or not function properly.

INTERNATIONAL DATA TRANSFERS

Your information, including Personal Information, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to us, please be aware that we transfer data, including Personal Data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

CONTACT US

For more information about our privacy practices, if you have questions, or if you wish to file a complaint, please contact us by email at:

Email: info@dirtygirllingerie.com
Store: Dirty Girl
Website: https://dirtygirllingerie.com/

We typically respond to all inquiries within 24-48 hours during business days.

This policy is designed to comply with GDPR (Europe), CCPA (California), COPPA (Children's Rights Protection Act), and other international privacy regulations.